The Avengers - Case Study

The Avengers is a superhero film that is produced by Marvel Studios and distributed by Walt Disney Pictures. It is based on a group of superheroes that span over many different Marvel films that come together and unite; the superheroes are icons such as Iron Man, The Incredible Hulk, Captain America and Thor.

Development of The Avengers began in 2005, with the success of the Iron Man film, The Avengers was scheduled for a July 2011 release but with the signing of Scarlett Johansson the film was pushed back to May 2012.

Here is a link to the teaser trailer http://www.youtube.com/watch?v=zatgnqdIefs

Teaser Poster

Premise
When an unexpected enemy emerges who threatens global safety and security, Nick Fury, the director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team of superheroes to pull the world back from the brink of disaster.


Marketing
In July 2011 a teaser trailer was leaked on to the internet that was meant to feature post-credits for Captain America: The First Avenger. Entertainment Weekly described the footage as "shaky, fuzzy, flickering and obviously from a cell phone".


The first teaser trailer was released in October 2011, Comic Book Resources stated that "The two-minute teaser handily establishes the movie's premise" and is "heavy on the assembling, but fans are also treated to plenty of action, as well glimpses of Iron Man's new armour and, best of all, the new take on the Incredible Hulk. Naturally, Robert Downey Jr.'s Tony Stark gets the best lines".