The Dark Knight Rises - Case Study

The Dark Knight Rises is a superhero film based on DC Comics super hero Batman. The film will be the third and final installment of Christopher Nolan's Batman series.

Filming has taken place in a variety of different locations, including India, London, Pittsburgh, Los Angeles, New York and Glasgow.

Marketing

In May 2011, the films website was launched, it introduced a viral marketing campaign similar to The Dark Knight. A link to Twitter was on it, so that followers of The Dark Knight Rises were given access to the first screenshots of the film.

In July 2011, a teaser trailer was leaked online, it was then officially released 3 days later. Reviews of the trailer were mixed, Stephen Spencer Davies said that it successfully built hype, while other people saying it was more of an announcement trailer than a teaser. Outlaw implied that the scene with Comissioner Gordan in the hospital bed was too dramatic, with "hammy" dialogue due to his laboured breathing. They also said that the final swooping scene of Gotham City had poor CGI and was too reminiscent of the trailer for Inception.

Teaser Poster

Here is the link to the teaser trailer  http://www.youtube.com/watch?v=z5Humz3ONgk