- Key characters - protagonist
- Propp's theory of characters - e.g. there always has to be allocated roles in films such as a hero and a villain
- A genre is needed for the narrative
- Clear plot - Todorov's theory is what most plots follow
- Effective techniques (flashback/flashforward, cliffhanger's, separate narratives)
- No budget - needs to be professional
- Steady shots
- Scripting, storyboard, location, props, costumes
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